As we noted last year: Larger businesses want to know what the best-of-breed apps are — smaller businesses define what the best-of-breed apps are, and our data proves it. This year we look at five years of SMB data for key charts, while also covering this year’s most popular and fastest-growing apps, threats versus authentications by industry, factor groupings evolution, and more.
A quick snapshot of the top trends from this year’s report:
Half a decade of top apps and MFA — Five years of SMB data reveals a sustained focus on collaboration and security, a move toward higher-assurance MFA factors, and some key changes in the apps SMBs deploy the most. Among small businesses, Google Workspace has even displaced Microsoft 365 to become the most popular app.
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Fastest-growing apps among SMBs and small businesses — Vanta and Tailscale rank as SMBs’ top two fastest-growing apps this year. Among small businesses, Tailscale wins the prize, and Snowflake takes second. Ramp ranks third on both lists. We also find some surprises further down. See more data