Create intuitive, trustworthy experiences.
The Okta Customer Identity Cloud (CIC) powered by Auth0 is an easy-to-use and extensible CIAM platform that focuses on starting with identity as the enabler of everything you want to do to optimize user journeys, improve conversion and retention, and build customer trust.
CIC is a trusted source for identity data spanning identifiers a user is providing when creating an account, when, where and how users are logging in, the risk profile of a completed login, and verified identifiers used during authentication challenges. This data can be fed to existing systems using out of the box connectors from our Marketplace or through APIs.
The solution also includes a robust feature set that can be used to enrich and secure the experience including social connections, progressive profiling, passwordless authentication, advanced bot detection and adaptive MFA.
This rich data and feature set can be used to:
Enrich customer profiles with trusted identity data. Tie all of the user’s pre and post-account creation activity and engagement regardless of application or channel, from anonymous to known to converted. Unknown events and user profiles captured in a primary data management system such as a CDP or CRM system can be correlated to known users. Identity attributes used to verify users can also be used to update the profile if changes are detected and features such as social connections and progressive profiling can be used to strategically enrich profiles without creating friction.
Introduce secure, low-friction registration and login experiences across digital channels. Requiring customers to create separate accounts and passwords for all the applications they interact with across your brand leads to frustration and increases risk. Enable users to easily access your services with single sign-on (SSO) and social login where they can use a social ID when signing up or signing in to your apps. By simplifying login and onboarding flows customers have seen improvements in conversion. For instance, Arduino increased conversion by 3x and Giving Compass by 25%.
With passwords being a barrier to customer engagement and trust, start on your journey to remove passwords by implementing passwordless authentication using mobile biometrics. According to Okta Customer Identity Cloud (formerly Auth0) survey data, 44% of customers prefer mobile biometric authentication.
Take advantage of a unified security layer across all of your digital properties that includes features such as adaptive MFA and advanced bot detection which leverage machine learning to only introduce friction — require a step up in authentication or trigger a Captcha challenge — when a risk factor is met.
Deliver personalized, seamless omnichannel experiences By unifying access including support for unified branding across all channels and devices, you can start to create a consistent omnichannel experience that can improve customer engagement. Dick’s Sporting Goods centralized login and registration across customer facing applications, improving the omni-channel experience for its customers and leading to a 4.8% year over year increase in customer sign-in rates. Additionally, when identity is centralized, you can leverage identity insights to better understand customers’ behavior, preferences and transaction patterns to identify points of friction and opportunities for segmentation.
By simplifying login and onboarding flows customers have seen improvements in conversion. For instance, Arduino increased conversion by 3x’s and Giving Compass by 25%.
Customer identity, the marketers strategic business enabler.
Customer identity bridges the gap between the unknown and known, enabling marketers to create impactful 1:1 digital relationships with customers. Leveraging customer identity with CIC helps marketers tackle data challenges, such as untrustworthy data resulting from silos, consumer demand for data privacy, and data regulations, to reach improved conversion, increase customer lifetime value and help brands truly know their customers.
Learn more about how Okta Customer Identity Cloud can help you get started with identity.
The Okta Customer Identity Cloud takes a modern approach to identity and enables organizations to provide secure access to any application, for any user. CIC is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, CIC delivers convenience, privacy, and security so customers can focus on innovation. For more information, visit Okta.com.
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