Customer Identity and the AI Revolution
Relieve customer concerns while driving revenue
This eBook, based on first-hand research, highlights the critical role that customer identity management plays in building customer confidence, particularly in the context of the evolving AI landscape.
The Customer Identity Landscape
Eliminate Login Frustration
Provide a safe environment
Hyperpersonalisation
Turn Concern into Loyalty
Customer Identity at the core of the AI revolution
As online shopping, banking, booking, and other digital activities are becoming undeniably more pervasive, so are cyber threats. Consumers in the UK are becoming increasingly aware of their digital presence and want to rely on the safety that businesses offer them. Ensuring a secure and seamless online environment for customers is no longer optional - it's imperative.
We deepened our insights into British consumers’ concerns, needs and desires in this new AI-driven age with our Okta EMEA Customer Identity Survey 2024. In short: confident customers are happy customers, and happy customers drive business growth. This eBook outlines the findings of the research and the critical role that customer identity management plays in building that confidence, particularly in the context of the evolving AI landscape.
