Each year, we look at app popularity in three different ways. Most charts present the number of customers that have deployed apps from the Okta Integration Network. A few charts look at the number of active unique users, defined as users who have logged in to an app via Okta at least once in the past 30 days. In our Apps for Good section, we count users assigned, defined as users with access to the application.
We've worked carefully to standardize our data. Unless otherwise noted, the Okta Businesses at Work 2025 report presents and analyzes data from November 1, 2023, to October 31, 2024, which we refer to as “this year,” “today,” and “in 2024.” Similarly, when we refer to “last year” or “in 2023,” we mean data from November 1, 2022, to October 31, 2023. A mention of “2022” refers to the same period in its respective year.
When referring to company size, Okta uses the terms “tech startups” and "startups" to refer to companies in the technology sector with 100 or fewer employees. “Fortune 500 companies” refers to Okta customers on the Fortune 500 list of top companies.
We use the term “Okta Workforce Identity” to signify Okta customers deploying Okta services to their employees and business partners. Okta also offers products that allow Workforce and Customer Identity use cases in the same environment. We exclude these products when we discuss Okta Workforce Identity in isolation. In instances where our data is limited to Okta Workforce Identity, we have noted this below the chart.
